Reflections on the big-three press conferences

Hopefully by now you've read about all the big E3 press conferences either here or elsewhere. Perhaps for a lucky few of you, you actually got to be there. Well here's my personal take on the press conferences for each of the big three console manufacturers.

Microsoft: In my opinion, Microsoft's press conference was easily the best of the show. Microsoft basically spent an hour and a half slamming home one AAA title after another. By the end of the conference they had made clear that Microsoft is dedicated to A. bringing over the best titles that have been historically exclusive to other consoles, (Resident Evil 5, Grand Theft Auto 4, Final Fantasy XIII, etc), B. bringing exclusive content to 360 for multiplatform games, (360-exclusive DLC for GTA 4 and Fallout 3), and C. continuing to deliver first and third party exclusives for the 360, (Gears of War 2, Banjo Kazooie: Nuts and Bolts, Infinite Undiscovery, Fable II, and a bevy of XBLA titles). Granted, Microsoft is able to accomplish all this by basically dropping huge sacks of money on developers, (which Nintendo and Sony can't afford to do), but that doesn't really matter to someone trying to decide which console to purchase. They just want the best console with the most content and don't care how the content got there. Of course, in the middle of all this talk of games was the announcement of a TOTAL overhaul of the Xbox 360 dashboard, (not really sure why they decided to overhaul it, I kinda like the simple and extremely efficient blade-style interface currently in use). I can't have been the only person sitting there thinking, "they are doing ALL THIS by fall?!? Sony couldn't even get their act together to deliver just XMB in a timely manner." Finishing the conference with the announcement of FFXIII 360 didn't hurt either.

Unfortunately I can't completely let Microsoft off the hook. The Avatars seem completely unnecessary and are obvious rip-offs of some other company's avatar system. When talking to games journalists and the sort of hardcore gamers that follow E3, childish and unnecessary rip-offs are not something that will go over well. Also, watching Microsoft employees demonstrate You're in the Movies was just painful. That's the sort of cringeworthy nonsense you would expect from the Nintendo press conference. The idea is cool and packaging the game with the camera all for the standard price of one game is fantastic, but again, the core and hardcore audience that comprises the majority of 360 owners is just not going to care about this game except maybe as a cheap way to get a live vision camera.

Sony: There were two points to the Sony press conference worth taking note of. The first was the repeated message: "hey, we did all this great stuff before with the Playstation 1 and 2, so just buy a Playstation 3 and trust us that we'll do something cool sometime in the future." The second was the focus on the PSP as a companion to the Playstation 3. Surprisingly, there was actually almost as much time spent discussing the PSP as the PS3, with one major announcement being that movies and shows downloaded to the Playstation 3 could be transferred to the PSP for portable viewing.

Unfortunately the rest of the Sony conference was all discussions regarding sales figures, talking up games that we've already been waiting for for months or years and a new video downloading service that looked strikingly like the service for Xbox 360 that has been around for years already. In fact, the only three remotely interesting announcements were a Resistance game for PSP, (yawn), God of War 3 and MAG. God of War and MAG might have been enough to pull the Press Conference out of the gutter if it weren't for the fact that neither game had more to show more than pre-rendered, non-gameplay teasers which most gamers are just too cynical to care about anymore. Speaking of MAG, the one place where the PS3 may be able to build it's own niche is extremely large-scale battlefield games. Warhawk built itself slowly into a hit and Resistance 2 with 64-player online games and MAG with 256-player online games look to make the PS3 the only place to experience that sort of massive-scale multiplayer battles, (aside from PC).

Nintendo: I was extremely disappointed by Nintendo's press conference. At it's launch, the Wii had a nice low price-point and Nintendo postured as the choice for families and folks who don't bathe nightly in cash. They even brought some real games to the party for the Core audience like Metroid Prime 3, Mario Galaxies and Legend of Zelda: Twilight Princess. Unfortunately since then the Nintendo Strategy seems to have become to release party games and mini-game collections while nickel and diming consumers to death. The Nintendo press conference only made this fact more apparent, not a single game shown is designed to play at its best with just the Wii remote. You can play Shaun White Snowboarding with a Wii Remote but for the proper experience you need a balance board. You can play some of the games in Wii Sports resort and some of the instruments with a Wii Remote but for the full experience you need nunchuks, Wii Motion Pluses and balance boards. To play Animal Crossing you need a Wii-Speak microphone. If you want to have friends over to play these games as advertised, you need anywhere from two to four of each peripheral. I may have payed more for my Xbox 360 or PS3, but every single game that I own for those systems plays best on the controller that came in the box with the system. Nintendo is the company that apparently wants to put a smile on my face and a severe dent in my bank account.

In terms of presentation Nintendo, as always, managed to be irritating and childish to the point where I genuinely felt nauseous. Having prozac-popping imbeciles with smiles on their face dance around the stage playing children's games and tell us how much they want to put a smile on our face really gets old quickly. I guess having a woman saying the majority of it is a good idea on Nintendo's part though because having the walking PR-tornado Reggie Fils-Aime telling us that he wants to personally put a smile on every child's face just sounds a little creepy.

I'm going to go into another paragraph on Nintendo here, because I have a very specific, major bone to pick with them. They show up at every interview or press conference chucking the term "innovation" at anyone within reach like raving monkeys throwing feces and their E3 2008 press conference was no different. Well, I'm going to yet again have to call BS on Nintendo's claims of continual innovation because there was exactly ONE SINGLE GAME that was mentioned during their press conference that wasn't a sequel, part of a franchise or multiplatform, and that was Wii Music. You know what, I don't care about Wii Music, after Wii Play, Wii Fit and Wii Sports I'm a little bit sick of dancing around like a bloody idiot in front of my television.